Problem solving

Why This Opportunity Solution Tree is Changing the Way Product Teams Work

We’ve all had the experience where we’ve had to manage an executive’s pet idea. This is why we have the HiPPO acronym (Highest Paid Person’s Opinion).

These experiences tend to make us shy to engage others in idea generation.

But there’s plenty of research that shows everyone can and should contribute to idea generation.

Fortunately, the tree helps us do that in a structured way. Every solution should connect to an opportunity.

Assign problems (not work) to your teams to build extraordinary products

From my own personal experience, I am convinced that the large majority of companies building software products are wasting an enormous amount of the creative energy that lies dormant within their disempowered teams.